Collection: Essentials
UGC vs Influencer Marketing
Content Types
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Aesthetic Content
Any content that is created to look good visually
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Functional Content
Any content that is created to serve a purpose or solve a problem
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Influencer Content
Any content that is created to be relatable
Professional vs. Iphone Photography
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Professional Photography
Any content that is shot with a camera by a trained photographer often uses
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iPhone Photography
Any content that is taken on an iPhone or other mobile device
Brand Identity Pillars
Is your brand identity clearly defined? 3 brand identity pillars we live by:
1. Style: What is the first impression someone has when they see your brand?
2. Personality: What feelings and emotions does your brand create?
3. Voice: What type of language do you use around your brand?
Branding Pillars
Branding is more than just a pretty logo and aesthetic feed. Well-defined branding incorporates the following:
1. Brand strategy
2. Visual identity
3. Content marketing
4. Social media management
5. Customer experience
6. Public relations
Why your brand needs UGC
1
Takes authenticity to the next level
2
Helps build and grow an engaged community
3
Cost-effective way to scale your business and establish brand loyalty and trust
4
UGC is influential in driving conversions
3 simple ways to grow your brand with UGC
1. Storytelling
Describing the solutions your brand creates instead of pushing the products is a great way to connect to your consumers. Share the stories behind your ideas and solutions.
2. Consistency and Repurposing
Being active on all social media platforms is important. But knowing how to reuse and re-edit content depending on where you post it makes all the difference.
3. Hiring UGC Creators
These creators know the trends. Outsourcing can help ensure you are pushing out content that suits your brand, performs well, and resonates with your audience.