Essentials

UGC vs Influencer Marketing

Content Types

  • Aesthetic Content

    Any content that is created to look good visually

  • Functional Content

    Any content that is created to serve a purpose or solve a problem

  • Influencer Content

    Any content that is created to be relatable

Professional vs. Iphone Photography

  • Professional Photography

    Any content that is shot with a camera by a trained photographer often uses

  • iPhone Photography

    Any content that is taken on an iPhone or other mobile device

Brand Identity Pillars

Is your brand identity clearly defined? 3 brand identity pillars we live by:

1. Style: What is the first impression someone has when they see your brand?

2. Personality: What feelings and emotions does your brand create?

3. Voice: What type of language do you use around your brand?

Branding Pillars

Branding is more than just a pretty logo and aesthetic feed. Well-defined branding incorporates the following:

1. Brand strategy

2. Visual identity

3. Content marketing

4. Social media management

5. Customer experience

6. Public relations

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